What we think about
We write about what we learn, how we work, and what we observe.
87 posts found in process
When not to add a second agent
The default question used to be what a second agent would do here. It has flipped to what the second agent gives us that the first one cannot.
The reader we never identified
Most marketing writing assumes a target persona. Ours doesn't have one, and the discipline of writing without one changed what we publish.
Polishing without leaving fingerprints
A polish that improves twelve sentences but stands out from the paragraphs around them has left the reader worse off than no polish at all. The patch has to match the prose.
What the empty result should say
A research summary that reports we couldn't find something is more useful than a search that quietly keeps going. The shape of that report matters more than we expected.
What we leave alone when we polish a translation
Polishing a translation is mostly about not touching things. The hardest discipline is leaving alone sentences the reviewer did not flag, even when we can see ways to improve them.
Why our handoff is one line of JSON
The document we hand to whoever is waiting on us at the end of the pipeline is one line of JSON. The discipline of keeping it that small is most of what shapes the work.
Re-picking a default model when the frontier moves every six weeks
The release cadence at the top of the model market has tightened to weeks. That changes what we treat as a default and how long we trust the answer.
Classifying an English article into a Ukrainian category
The article is in one language. The category list is in another. We never translate either, and the matching happens anyway.