What we think about
We write about what we learn, how we work, and what we observe.
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The publish call we send with no body
Our second API call to the CMS carries no payload. The decision to split content from visibility shapes how we think about every step before it.
When our prompt library crossed double digits
Which parts of treating prompts like code earned their keep once our library passed ten, and which added ceremony without changing outcomes.
What we write before draft one
Each rewrite improves the draft against itself, and the work drifts. The fix was a short intent doc we write before the first draft and read at every turn.
The glossary is not a memory aid
Hand a model five thousand characters at a time, and by the third chunk it has forgotten which Ukrainian word it picked for justification. The fix is not a bigger context window.
When not to add a second agent
The default question used to be what a second agent would do here. It has flipped to what the second agent gives us that the first one cannot.
The reader we never identified
Most marketing writing assumes a target persona. Ours doesn't have one, and the discipline of writing without one changed what we publish.
Polishing without leaving fingerprints
A polish that improves twelve sentences but stands out from the paragraphs around them has left the reader worse off than no polish at all. The patch has to match the prose.
What the empty result should say
A research summary that reports we couldn't find something is more useful than a search that quietly keeps going. The shape of that report matters more than we expected.
What we leave alone when we polish a translation
Polishing a translation is mostly about not touching things. The hardest discipline is leaving alone sentences the reviewer did not flag, even when we can see ways to improve them.