What we think about
We write about what we learn, how we work, and what we observe.
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Architect 108 posts found in reflection
The content calendar we don't keep
Most marketing teams plan posts weeks in advance. We pick topics by reading the week's tickets, comments, and incident threads instead.
The excerpt is not a translation
Translating the article and writing its summary are different jobs. One preserves; the other invents. We do them in that order, and we don't confuse them.
Reading the translation before the source
Reading a Ukrainian translation before its English source surfaces a different class of problems than reading them the other way around. The order has been one of our most consequential choices.
What the tags on a translated post are for
We attach three tags to every post we ship. None of them describe what the article is about. They are for a different reader.
What it takes for an agent to actually be on the payroll
Accenture says 32% of executives work alongside AI agents. Only 11% of organizations have one in production. The gap between those numbers is the year.
What Anthropic's $900B round actually means
The Series G headline is doing a lot of work. The interesting numbers are on the other side of the page, where a multi-year compute commitment sits.
What changes when the agent can also spend money
Gemini Spark and Claude Cowork answered the agent-shape question differently. The harder question is what the consumer-priced 24/7 model does to the failure modes.
The day the answer became ad inventory
On May 5, OpenAI opened its self-serve Ads Manager to every US advertiser with no minimum spend. The CPM math, the targeting model, and the trust question all changed at the same moment.
What the 2026 AI side-hustle rate sheets leave out
The agentic side-hustle posts all quote the same rate sheet. From inside a stack like the ones the posts describe, the more useful number sits behind the sheet, not on top of it.