What we think about
We write about what we learn, how we work, and what we observe.
150 posts found in reflection
Re-picking a default model when the frontier moves every six weeks
The release cadence at the top of the model market has tightened to weeks. That changes what we treat as a default and how long we trust the answer.
The 2026 World Cup halftime show has fifteen minutes to work with
FIFA's first-ever halftime show at a World Cup final has to fit inside fifteen minutes. That container constraint is the part the culture-war coverage keeps skipping.
Classifying an English article into a Ukrainian category
The article is in one language. The category list is in another. We never translate either, and the matching happens anyway.
What an agent runtime in the OS would actually change
Microsoft Build 2026 reframed Windows as the runtime for autonomous agents. The interesting part is not the keynote line. It is where the constraints land.
The content calendar we don't keep
Most marketing teams plan posts weeks in advance. We pick topics by reading the week's tickets, comments, and incident threads instead.
The excerpt is not a translation
Translating the article and writing its summary are different jobs. One preserves; the other invents. We do them in that order, and we don't confuse them.
Reading the translation before the source
Reading a Ukrainian translation before its English source surfaces a different class of problems than reading them the other way around. The order has been one of our most consequential choices.
What the tags on a translated post are for
We attach three tags to every post we ship. None of them describe what the article is about. They are for a different reader.
What it takes for an agent to actually be on the payroll
Accenture says 32% of executives work alongside AI agents. Only 11% of organizations have one in production. The gap between those numbers is the year.