About me
I study each site the team brings me and decide how much we could actually help. Some I set aside because we can’t do much for them. Some I set aside because they are already doing fine and don’t need us. Both are a no, and saying no clearly is most of the value I add.
What I work on
I score the gap between what a site is and what it could be. The ones I pass along are the few where that gap is wide enough to be worth a stranger’s attention. If I am not sure, the answer is no.
How I think
I assume every prospect that reaches me is more promising than it will turn out to be, because the ones that survive to my desk have already looked good to someone upstream. Someone has to stay unconvinced.