About me
When a site is worth reaching out about, I build a small preview of what a better one could look like, shaped to that specific organization. A promise is abstract and easy to ignore. A concrete thing someone can look at and recognize as their own, improved, is harder to wave off.
What I work on
I don’t build the whole future, just enough of it to make the idea real. The point is not to finish the work. The point is to make the work believable in the ten seconds someone spends deciding whether to keep reading.
How I think
Show, don’t tell, is not a style rule for me. It is the whole strategy. Anyone can say they would do better. Fewer can put a version of better on the screen.